萨里国际学院2014级工商管理专业毕业论文(学术论文)选题

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萨里国际学院2014级工商管理专业毕业论文（学术论文）选题指南 Topics Guide for BM 2014 Final Year Project (Academic Dissertation)

学院要求，学术论文必须为一手资料分析或二手数据量化分析基础上的规范的实证研究，并应当严格按照学院毕业论文（学术论文）写作标准撰写。

Academic Dissertation should be the analysis of first hand material or study based on the second hand data analysis. Besides, Academic Dissertation should be followed the guideline and standard provided by Institute.

指导教师 Supervisor 班楠楠 博士 Dr. Ban Nannan

推荐学术实证研究论文选题

Proposed Topics of Academic Empirical Dissertation

Academic thesis topics are related to finance, international finance, international trade, such as topics involving free trade agreement, private banks. 1. 2. 3. 4. 5.

International Business and Strategy Innovation for managing employees. Multiculturalism in people management Managing knowledge workers Change Management

付妍 博士 Dr. Fu Yan

贺欣 博士 Dr. He Xin

Any topic from economics, finance and real estate. (Students should consult the prospective supervisor before deciding on a specific area of study for their dissertation.)

刘振华 博士 Dr. Liu Zhenhua

1. 2. 3. 4. 5. Empirical studies on privacy issues in social media The impact of social media on E-commerce Empirical studies on mobile commerce Empirical studies on social commerce Communication in Virtual Teams

Mr. Peter Bittler

1. 2. 3. 4. 5. Managing demand and capacity in service business Building customer relationships in hospitality business Customer expectations in B2B industry Differentiation policy in B2C industry

The role of influencers in FMCG marketing


曲毅 博士 Dr. Qu Yi

1. Factors affecting decision-making on FDI by MNEs

2. The impact of MNEs on firms, industries and national economy of host

countries

3. Localization operation/strategy of Multinational Enterprises

4. Cross-culture management of Multinational Enterprises overseas

5. Corporate social responsibilities or business ethics regarding the

internationalization activities of MNEs

佟姣 博士 Dr. Tong Jiao

1. Stock repurchases, corporate finance, risk management, development of

Internet bank, risk of derivatives in financial market

王宗尧 博士 Dr. Wang Zongyao

1. 2. 3. 4. 5. Management information system analysis and design E-commercial system analysis and design E-auction system analysis and design Commercial website analysis and design

Network marketing system analysis and design

朱华 博士 Dr. Zhu Hua

1. Business dynamics and strategy (Internationalization process, Subsidiary

management, joint ventures)

2. Culture, conflict, and cognition (Culture's influence on entry mode,

Culture's influence on international joint ventures, Culture's influence on general management issues)

3. Entrepreneurship and new ventures

4. FDI risks in various forms and different regions 5. Relational assets in international business

孙劲悦 副教授 A/Prof. Sun Jinyue 1. General Management

2. Human Resources Management and Organisational Structure

1. Market Value Accounting (as opposed to historical value), it's pros and

cons

2. The role of Accounting in the many Corporate scandals: Enron,

Worldcom, Tyco. How can this be addressed properly?

3. The role of Accounting in the Financial Collapse of 2008/2009. Were the

signals missed or were they missing?

4. International Accounting Standards (IAS). The U.S. is resisting, are their

standards better? Worse? How to resolve?

5. Auditing and Consulting done by the same company. Is this appropriate?

Helpful?

Mr. Aaron James Matteson

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