萨里国际学院2009级工商管理专业毕业论文管理报告类型

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萨里国际学院2011级工商管理专业毕业论文（管理报告）选题指南 Topic Guide for BM 2011 Final Year Project (Management Report)



管理报告类别 (Area of the

Report) 1、整体管理设计(General Management)

This category focuses on writing a business plan or management report at

corporate level, such as the creation of a new venture, growth strategy, the

establishment of company image, etc.

推荐主题(Example Topic) 某项目商业计划书/创业计划书 某企业管理现状诊断报告 某企业发展战略规划方案 某企业企业形象策划书 某企业企业文化建设方案 …

指导教师(Supervisor)

孟韬(Prof. Meng Tao) 史达(Prof. Shi Da) 付妍(Dr. Fu Yan) 贺欣(Dr. He Xin)

刘振华(Dr. Zhenhua Liu) 佟姣(Dr. Tong Jiao)

王璟儀(Dr. Jasmine Wang)  Entrepreneurship and

Business Plan Design 闫思(Dr. Yan Si)

朱华(Dr. Zhu Hua)  Report on the Current

Management System of 汤登朝(Mr. Tang Tom) Company A Prof. Tariq Malik  Plan on Developing Strategy Dr. Sajal Kabiraj

of Company A Dr. Orhan H Yazar

Dr. Robert Garmong  Plan on Company Image

Dr. Alireza Nasiri  Plan on Corporate Culture

Building

……

2、国际化管理设计

(International Business)

This category focuses on writing a business

plan/management report that is related to the

“internationalization” of the entry strategy to a new market, localisation/globalisations, etc.

某企业对外投资战略规划 某跨国公司本土化运营方案 某企业跨文化管理完善建议书  Strategic Plan on Overseas

Investment of Company A  Plan on localization

operation of Multinational Company A

Proposal on cross culture management of Company A

company, including company’s 

史达(Prof. Shi Da) 张悦(Dr. Zhang Yue) 付妍(Dr. Fu Yan) 贺欣(Dr. He Xin)

王璟儀(Dr. Jasmine Wang) 闫思(Dr. Yan Si) 朱华(Dr. Zhu Hua) Dr. Sajal Kabiraj Dr. Orhan H Yazar Dr. Alireza Nasiri 孟韬(Prof. Meng Tao) 汤登朝(Mr. Tang Tom) Dr. Sajal Kabiraj

3、营销管理设计(Marketing)

This category focuses writing 1) business plan for company’s marketing mix, or 2) market research report, such as market analysis, consumer behavior, etc for a company. 某企业某产品营销策划方案 某企业年度营销计划 某企业市场调查报告

某产品市场可行性分析报告 某企业广告策划书

某企业促销活公关活动策划 某企业服务完善建议

 Promotion proposal on a

product of Company A  Annual promotion plan of

Company A


 Marketing report of

Company A  Feasibility report on a

product market  Proposal on commercial of

Company A  Plan on products promotion

and public relations of Company A

 Recommendation on service

perfection of Company A

4、人力资源与组织管理设计( Human Resources Management and

Organisational Structure)

This category focuses on writing a business plan for company’s HR/OB design, payment system, training, etc.

某企业组织结构设计方案 某企业人力资源规划方案 某企业薪酬体系设计方案 某企业绩效考核设计方案 某企业培训体系设计方案  Plan on organization

structure designing of Company A  Project on human resources

for Company A  Project on salary structure of

Company A  Project on performance

appraisal designing of Company A  Project on training system

designing of Company A

5、财务管理设计(Finance)

This category focuses on writing a company finance analysis report and other finance-related

report/research for a company

某企业财务分析报告 某企业经营业绩分析报告 某项目投资可行性分析报告

某企业投资/融资模式与风险分析报告

 Report on finance analysis of

Company A  Report on business

performance analysis of Company A  Feasibility report on project

investment

张海涛(Dr. Zhang Haitao) 赵彦志(Prof. Zhao Yanzhi) 佟姣(Dr. Tong Jiao) 周守亮(Dr. Zhou Shouliang)

季振华(Dr. Ji Zhenhua) Mr. Bill Burke

霍扬宗(Prof. Pual Huo) 付妍(Fu Yan)

汤登朝(Mr. Tang Tom)

 Report on

investment/financing method & risk analysis of Company A

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