流利说商务英语Level4 Unit2 Part1 Improving an App

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流利说商务英语Level4 Unit2 Part1 Improving an App

Hey Heather, you wanted to see me? Hey Jim. Yeah, I did.

I just got the user data from the latest testing version of FitBot. I thought you would want to see it.

Oh, definitely! Have you found anything interesting?

Well, it seems the user engagement rate isn't as high as we'd like it to be. Look over here.

It's been found that many users stop using our app after a couple of tries.

The user engagement rate of something shows how much users interact with it.

Hmm. So they don't feel motivated to keep using it. Why do you think that might be?

Well, according to the feedback, our users like how our app tracks how far they've run. But they don't think it's a strong enough reason to keep on using it.

I feel that the app doesn't have enough functions to keep users engaged.

Do you have any ideas on how to go forward? We could improve how users track their progress.

Rather than just listing the amount of time they've run, we could let them set challenges.

For example, users could set weekly or monthly fitness challenges. And we could try to quantify their progress by using progress bars.

That way, they can use our app to realize their fitness goals, rather than only logging their results.

I like that idea.

And we could allow users to share their progress on social media, like Mechat. By sharing it online, they can get encouragement from their friends. Yeah, adding a social component is a great idea. Could you have a proposal made for me by Friday?

I have a meeting with the CEO and would like to share these ideas with him. Yes. I'll get started on it today.

Great. Make sure to include a cost-benefit analysis in your proposal.

If I'm going to get this approved, I'll need to show that the return will be worth the investment.

Sure thing, will do.

To get the proposal approved, he needs to show that the cost of the investment will be worth it.

We could improve how users track their progress.

Realizing a goal is more motivating than logging results.

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