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职场销售岗位英语口语：如何用英语介绍卖点
作为销售，掌握销售话术以及介绍产品卖点是销售们的必备技能。随着国内企业与海外公司合作越来越频繁，职场上对于销售英语口语能力的要求也越来越高，那么你会用英语表达销售话术吗？你知道如何用英语介绍自己的产品的卖点吗？
在本篇文章中，安格英语老师将通过两篇情景对话模拟销售向客户介绍产品卖点的过程。 情景对话一：汽车销售
A: What kind of car is best for me?
B: For you, I would like to recommend this one here.
A: The compact（小型车）? Why do you think it’s better than others? B: This automobile just meets your needs because not only is it compact for ease in city driving, but also, it has many safety features（安全设备）. As a parent, you are concerned about safety in driving your kids to and from school.
A: That’s true. What kind of safety features are we talking about?
B: This model features anti-lock breaks（防锁装置）, airbags（安全气囊） on both driver and passenger sides, and impact collision design（防撞设计）. Besides that, this car is also very economical.
A: You mean it has a cheaper price than the similar models?
B: Yes, the price is very affordable（经济实惠）. When driving this car, you’ll notice a significant annual saving in gas consumption. The main attraction of this model is the fuel economy.
A: With the cost of gasoline these days, that is a big plus. I think this model may be just what I am looking for.
Power Your English！文章来源:安格英语学习网站（bbs.engua.com）未经允许 不得转载
在线英语培训领导者 www.engua.com
B: Why don’t you take it for a test drive（试驾）, and think it over. 情景对话二：电脑卖点
A: This product’s selling point is its advanced technology.
B: Unfortunately, it’s just too expensive for majority consumers to afford. A: Why is the price so high?
B: It’s not that the price is high, it’s that the overhead to update an entire computer system to be compatible（兼容的） is costly.
A: Modern computers aren’t compatible?
B: Most current computer systems simply can’t handle it because this model truly has extraordinary capabilities.
A: Maybe after the next generation of technology comes out, the price of this model will become more affordable.
B: But by then, the technology will be outdated.
A: True, but our focus has never been affordability anyway. Costwise, we may not be very competitive, but qualitywise, we definitely have an edge（优势）.
B: That’s right. No one else has a product on the market now that is comparable.
A: This model has advanced technology, superior components（组件）, it is compact, and is a top-quality product.
B: I guess you get what you pay for.（一分价钱一分货）
从上面的对话中可以看到，销售在介绍产品卖点时实际上也是在介绍产品的优势，诸如性价比、质量、技术含量等用来描绘产品的形容词是各位销售必须掌握的词汇，而在第二篇
Power Your English！文章来源:安格英语学习网站（bbs.engua.com）未经允许 不得转载
在线英语培训领导者 www.engua.com
中我们也学习到一句有趣的习语一分价钱一分货，没有大家想象中那么难而是由简单的词汇you get what you pay for组成。更多销售岗位英语口语学习资料可关注安格英语在线学习网站（bbs.engua.com）。
Power Your English！文章来源:安格英语学习网站（bbs.engua.com）未经允许 不得转载
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2022-10-10
